The Importance of Focus Groups and Trial Consulting

Focus groups are very important during pre-trial planning but less formal than an official mock trial. They function more like brainstorming sessions and “jurors” say what they think and what information is most important to them and why. These take much less time to prepare for and facilitate, but should still be taken seriously. Jurors still hear case summaries, view critical pieces of evidence and respond to individual questionnaires and group discussions.

Perhaps the greatest advantage to an early focus group is that it will reveal problems that are lurking within a case. It’s best to realize and address these problems early on instead of when it might be too late to fix them. Lawyers sometimes think that jurors’ reactions are unpredictable, but this is rarely true. Focus groups will tell you exactly where jurors’ reactions are coming from, early enough in your case to react. Knowing this information right away will only benefit you. Focus groups can be easily done at any stage of the litigation process but to reap the greatest benefits, they should be done early on, before the first deposition is taken. This way, you can forge realistic goals and strategies at every stage of the litigation process.

How Evidence Room Can Help

At the conclusion of each focus group, a report is provided by Evidence Room which includes an analysis of the qualitative and quantitative feedback provided by these mock jurors. Based on the results, our consultants will convey suggestions for persuasive trial themes, effective exhibits, and more. For further information or to determine how a focus group may be helpful in your particular case, contact Evidence Room now. Don’t wait until right before your court case; call us today for your free consultation at (216) 502-0400. You can also submit an inquiry through our simple online form.