Why Should I Use Visuals to Tell the Story?
Studies tell us that people remember more of what they see compared to what they hear. In fact, the difference is quite striking. Research shows us that people remember 10% of what they hear, 20% of what they read, and a full 80% of what they see. First, we will discuss exactly why this is true. Then, we’ll talk about why this matters to you and what you can do about it.
Why do people remember what they see?
This is because the human brain processes visual cues better, rather than the written language. Iconic memory is information that we receive through visual stimuli that we pay attention to. The longer we’re exposed to the visual stimulus, the longer its mark remains in the memory.
There’s more, though. Studies show that auditory memory is reliable for immediate recall, while visual memory is more relied upon for information stored in our long-term memory. As we all know, trials can last for days or even weeks. Will your audience remember how you opened your argument? Probably not. And that’s not good enough. “That’s what my closing argument is for!” you may be saying. Please understand that often, this is still not enough.
How does this affect you?
When you’re telling a story, whether it is presenting your argument in court or teaching a classroom, you want to show your audience what you are saying. If you stand up in front of everyone and only talk, they won’t remember much of what you said. When it is time for the jury to deliberate or for your students to take a test, they will only retain about 10% of what you said! That’s just not going to be enough.
It is time you look into demonstrative evidence. Scene reconstruction and 3D animations are fundamental pieces to be used in any type of presentation, particularly but not solely in the legal field. In personal injury, criminal defense, and civil rights cases, determining a verdict can be a very difficult task. This is where demonstrative evidence can become a powerful persuasion tool! By using demonstrative evidence, you will be allowing the judge and jury to see the evidence as it relates to the causation of the events.
Who can help?
Today’s top lawyers and other professionals are finding demonstrative evidence is an essential part of their presentation because of the value and impact that these visuals can give to support the facts. You don’t need to make these convincing visuals on your own. The team at Evidence Room are industry experts! We have worked along with the best lawyers in America and collaborated on several hundreds of trials in every practice area. We are here to help and deliver results!
We encourage you to contact us at (216) 502-0400 to learn more about what visuals can do to boost your story. Remember, your audience needs to see to believe!